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Our B Corp story

As the world changes at pace, all businesses are facing increasing pressures to make a positive impact on society and the environment. As a result, we are witnessing a new breed of companies emerging as trailblazers in sustainability and social responsibility, known as B Corps.

The B Corp movement is a global initiative created by B Lab, a not-for-profit organisation that aims to make it easier for mission-driven companies to have a more positive impact on the planet and its people. Flotilla is now part of the global elite B Corp community, working towards reduced inequality, lower levels of poverty, a healthier environment and a brighter future for all.

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We smashed the B Corp leader board

There’s no denying it. Becoming B Corp was a long, and sometimes tough, process but it was absolutely worth it. The Flotilla team worked tirelessly to achieve our B Corp status and it certainly paid off. With a rating of 105 we attained the highest score of any company in the Yorkshire region, and we’re quite rightly super proud!


Part of an elite bunch of incredible businesses

We are so proud to be among the best ethical leaders of the business world.
Joining nearly 5,000 businesses worldwide, all committed to the highest standards of verified social and environmental performance, we know that we’re in good company! It’s a pretty impressive list of likeminded folk, including Patagonia, Gousto, Guardian Media Group… and the list goes on.


It was hard work, but absolutely worth it

Having been through the accreditation process, we know that securing B Corp status is no easy feat. It’s a test of a company’s commitment to sustainable practices and ethical principles. It challenges you to scrutinise every aspect of your strategy, bringing additional clarity and meaning to your mission. While the process is no walk in the park, we think the rewards are well worth the effort.


At the heart of everything we do

For Flotilla, becoming a B Corp was a must. As a carbon accounting and net zero consultancy, B Corp’s key principles underpin our own purpose and values. Firstly, it demonstrates a commitment to making a tangible and positive social and environmental impact and it signifies that our commitment goes beyond words and is backed by concrete actions.

Becoming a B Corp-certified company means the world to us. It embodies our commitment to doing business for the greater good whilst holding us accountable. It serves as a representation of our support for our employees and the wider community.


More than a badge of honour

B Corp also provides third-party verification of company performance, reinforcing credibility and authenticity. This is particularly valuable when building relationships with clients, investors, and stakeholders who value responsible business practices.

Employee engagement is another crucial aspect of being a B Corp. Increasingly, many employees are looking to work for purpose-driven organisations that reflect their personal values. Having B Corp status can help businesses attract and retain talented professionals who are passionate about ESG. It also creates a positive work culture that resonates with team members, contributing to job satisfaction and overall engagement.

It opens up opportunities to tap into a global network of like-minded business leaders, which may open doors to collaboration, knowledge sharing, and partnerships. By connecting with other B Corps and sustainability-focused organisations, companies can gain invaluable insights and discover innovative solutions to common challenges.


The work doesn’t stop here

From giving back to the community, to protecting our planet, creating an inclusive working environment, to setting positive business standards – it’s an ongoing commitment. Responsible businesses will continually strive to do things better, harnessing the power of business as a force for good for employees, clients, the planet, and the people within it.


Up your ‘B’ game

For business owners looking to make a difference in a progressive and thoughtful way, perhaps it’s time to consider upping your ‘B’ game. B Corp certification offers a powerful endorsement, signalling to clients, employees and stakeholders that you mean business when it comes to making a difference. If you’re thinking about joining the B Corp elite, we’d love to talk to you about our journey and share our experience.

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