Steven Webb – ESG Consultant
The ever-increasing importance of ESG presents both opportunities and challenges for law firms. The opportunities come from helping their clients untangle the alphabet soup of regulatory requirements and identify risks and from engaging their own teams as well as recruiting and retaining the best talent. The challenges are how to demonstrate added value for clients and that your ESG words are matched by actions.
With nearly 30 years of experience as an in-house lawyer procuring legal services, I’ve gained some valuable, practical insights on what law firms should be doing when it comes to ESG.
Introduction
As global attention on Environmental, Social, and Governance (ESG) issues intensifies, the legal sector is uniquely positioned to not only support but also lead the charge in promoting responsible and sustainable business practices. Clients are increasingly prioritising sustainability and ethical governance throughout their supply chains, making it crucial that law firms are able to provide informed ESG guidance and demonstrate their own commitment to these principles.
By embedding ESG into their operations, legal firms can strengthen client relationships, attract top-tier talent, and secure long-term success. ESG is now firmly on the agenda of boards and in-house legal teams, as businesses see the opportunities for growth and managing risk that arise from operating more sustainably. This evolving landscape offers law firms significant opportunities to deepen their client relationships by understanding their clients’ sustainability goals and helping them navigate this complex transition.
Legal expertise, compliance, and disclosure
Law firms are key in helping their clients understand and meet ESG compliance requirements, from transparent climate-related disclosures to diversity and inclusion. Increasingly, businesses will choose law firms that not only demonstrate expertise in ESG, but also live those values internally. Clients are drawn to firms that can speak from experience on the cultural and commercial benefits of implementing sustainable strategies, making ESG a clear differentiator.
Differentiating through client knowledge and sustainability expertise
In my nearly 30 years as an in-house lawyer, the legal expertise of a firm or lawyer was rarely the deciding factor when selecting legal services—that knowledge was taken as a given. What truly differentiated one firm from another was how they demonstrated their real understanding of the businesses I worked in and what was important to each one. Today, that knowledge must include an understanding of which elements of ESG have the most impact on the client and which are those where the client has the most impact itself.
Taking proactive steps to demonstrate this understanding, and offering solutions that add value, will set law firms apart in an increasingly competitive market.
A framework for getting ahead
Working with Flotilla, a leading ESG tech and advisory company, we help law firms adopt sustainable practices that not only make a difference, but make commercial sense too, which in turn strengthens their ability to support clients.
Here are seven steps that law firms should consider as they embark on their own sustainability journey:
- Define a clear, scalable vision for your firm’s sustainability strategy, aligning your purpose and commercial goals into one plan.
- Calculate your firm’s total greenhouse gas (GHG) emissions, including Scope 3 emissions, which the Law Society identifies as likely to be the primary source of emissions for law firms. Update on progress annually.
- Set emission reduction targets in line with the Science-Based Targets initiative (SBTi).
- Make the intensity metric for emissions (or at least one of them) your firm’s emissions per £ of revenue. That will make it easy for your clients to work out their “share” of the firm’s emissions to include as part of their Scope 3 by applying that metric to their spending with you.
- Leverage technology to streamline data collection and reporting, ensuring transparency.
- Ensure you evidence impact – avoid accusations of greenwashing by being clear on what you have done, what you plan to do and what you are not doing.
Attracting and retaining top talent
Beyond serving clients, law firms must also attract and retain the best talent. Research shows that younger generations entering the workforce prioritise working for organisations that align with their values, particularly around sustainability. In fact, according to research by Deloitte, 71% of millennials say they would prefer to work for businesses with a strong environmental policy. Law firms that take meaningful action on ESG are more likely to appeal to this talent pool, thereby securing the future of their workforce.
The bottom line: ESG protects and builds value
The shift to a sustainable economy, alongside the rise of AI, represents the next industrial revolution. Data from PwC shows that 79% of business leaders believe that purpose is central to business success. Law firms that adopt forward-thinking ESG strategies can capitalise on the significant commercial opportunities presented by this transition, aligning their business models with both purpose and profit.
How Flotilla can help
Flotilla has extensive experience supporting legal firms and their clients, offering a range of solutions that integrate ESG into business practices. From compliance-led carbon reporting to long-term sustainability strategies and portfolio management, our services are designed to help law firms navigate the complexities of ESG and create lasting value.
If support from Flotilla’s sustainability specialists would assist you on your transformative journey, please contact us to explore how we can support your firm’s goals. Book a free consultation or get in touch here to talk further.