Digital Marketing Executive.
Job Description
ABOUT US
Building value from sustainability.
At Flotilla, we help SMEs, investment funds and large enterprises transition to a low-carbon economy, delivering wider ESG value.
Our solutions combine technology, credible science-led advice and sector expertise, to enable businesses to implement a sustainable strategy that not only makes a difference but makes commercial sense too!
Shape the future with us.
We are always looking for top talent to join our growing company. We are a fast growing, innovative and friendly team that is passionate about making a difference and is committed to collaborating, constantly improving and striving to be at the forefront of sustainability.
At Flotilla, anything is possible – you can make a difference to our business, our clients, our communities and our world.
THE ROLE
We’re looking for a passionate Digital Marketing Executive to enhance our online presence, support sales, and drive client engagement.
You’ll be responsible for managing and improving the performance of our website and digital channels, with a strong focus on LinkedIn for reaching our B2B audience. This role will involve the development of new website content, landing pages, and gated content for data capture, as well as supporting email campaigns, analysing marketing data, and assisting with client communications. This is a hands-on role that requires a blend of creativity, data-driven decision-making, and cross-functional collaboration.
REPORTING TO
Francesca Woodward, Marketing Director
THE GOALS
Website Performance & Development:
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- Oversee the development and performance of the Flotilla website, ensuring it remains up to date, user-friendly, and optimised for SEO.
- Develop and manage landing pages for marketing campaigns, optimising them for lead capture and conversion.
- Create and manage gated content (eBooks, whitepapers, case studies, reports) to capture leads, working with the sales team to nurture prospects through the sales funnel.
- Continuously improve website performance through A/B testing, user behaviour analysis, and conversion rate optimisation strategies.
- Work closely with cross-functional teams to ensure the website accurately represents the brand, products, and services while providing a seamless user experience.
Social Media Management (LinkedIn Focus):
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- Working with the Marketing Director, manage and grow Flotilla’s LinkedIn presence, tailoring content to engage with prospects and existing clients and stakeholders.
- Develop and execute targeted LinkedIn campaigns to increase brand awareness, engage potential clients, and drive lead generation.
- Regularly post relevant content, including company updates, industry insights, and thought leadership pieces to increase engagement and grow our audience.
- Engage with followers and respond to inquiries.
- Track performance metrics – engagement, reach, lead generation.
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Email Marketing Campaigns:
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- Collaborate with the sales team to help create and execute targeted email campaigns that nurture leads and support the sales pipeline.
- Monitor key email metrics such as open rates, click-through rates, and conversions, providing data-driven insights to optimise future campaigns.
Client Communications Support:
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- Assist the client services team with the creation and distribution of digital communications (e.g., newsletters, client updates, and educational content) that informs, educates, and engages current and prospective clients about new features, solutions, and sustainability best practices.
- Monitor client feedback and develop campaigns to address common questions or concerns while reinforcing the brand’s value proposition.
- Ensure that all client-facing communications are aligned with Flotilla’s brand voice and messaging.
- Support in the development of case studies, success stories, and client testimonials that demonstrate the impact of our sustainability solutions.
Data Analysis & ROI Tracking:
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- Regularly analyse digital marketing performance across all channels, focusing on website analytics, social media, and email campaigns.
- Use tools like Google Analytics, LinkedIn Insights, HubSpot etc to track campaign performance and identify trends, opportunities, and areas for improvement.
- Provide actionable recommendations to improve marketing strategies based on data, ensuring a strong return on investment (ROI).
- Stay up-to-date with the latest trends and best practices in digital marketing, SEO, content creation, and sustainability marketing.
THE PERSON
- 3+ years of experience in digital marketing, ideally within the tech, sustainability, or B2B sector.
- Proven ability to manage and optimise website performance, including SEO, user experience, and conversion rate optimisation.
- Experience creating and managing landing pages, developing new website content, and building gated content for lead capture.
- Hands-on experience with social media platforms, particularly LinkedIn, for B2B marketing.
- Strong understanding of email marketing including segmentation, automation, and campaign analysis.
- Strong analytical skills with the ability to assess digital campaign performance and make data-driven decisions.
- Excellent written and verbal communication skills, with an ability to create engaging, customer-focused content.
- Ability to work in a collaborative team environment and manage multiple projects simultaneously.
- A passion for sustainability and an understanding of the opportunities and challenges in this space.
WHY JOIN US?
- Competitive Salary
- Flexible Working Options
- Generous Holidays
- A collaborative and inclusive work environment
- A Fun & Dynamic Culture
- Professional and personal development and growth opportunities
LOCATION
The role is full-time, based in our Harrogate and Leeds offices, with flexible hybrid working options.
HOW TO APPLY
If you’re excited about driving growth in a purpose-driven company and contributing to a sustainable future, we’d love to hear from you. Please send a copy of your cv to Sandra Tully, Engagement Manager: s.tully@flotillaworld.com
WORK ON PROJECTS THAT MATTER
Make a difference with meaningful projects that have a positive impact on our climate, the economy and beyond. Your contributions at Flotilla will shape the future of sustainability in action, driving positive change for all.
THRIVE IN A GROWTH ENVIRONMENT
Our team is made up of vibrant and dynamic individuals and our fast-growing business offers plenty of opportunities for progression. We encourage personal and professional development for all our employees and make sure everyone has the support they need to thrive.
FEEL VALUED FOR YOUR CONTRIBUTION
You’ll get a competitive compensation package aligned with the marketplace. We also offer a hybrid work environment, flexibility and work-life harmony, well-being activities, and community involvement opportunities.
OUR VALUES
Our shared values define us and push us to do better.
We Are Smart. We are bright, intelligent and creative people. Our specialised skills and experience are celebrated. Helping clients on their net zero journey drives our product and knowledge development, whilst our considered and proven recommendations contribute to achieving our clients’ sustainability goals. We are confident about our technical ability, our solutions and our people. We enjoy being agile and entrepreneurial.
We Are Restless. We are determined, positive and energetic. We are driven to help businesses make a difference for a brighter, better future. We believe in continuous improvement, in moving forward and not settling. Never comprising, at any time, we apply rigour to everything we do so that we can speak with confidence and authenticity.
We Are Inclusive. We believe the whole is stronger than the sum of the parts. When our services and skills come together with our clients’ ambition, we work at our best. We are open minded, respectful and trusting. We build seamless internal and external connections to make things happen. We are united by our common purpose and join forces with our clients to make a positive difference.
We Are Purpose Led. We want to do things that matter. That make a difference. And we want to help others do that too. We embed purpose into everything we do, helping our people, our communities and our customers do better for the future. Contributing to a better world where we can all live, work, play and thrive.
Ends.
