Flotilla Group LTD (“we”) promise to protect and respect any personal data you share with us, or that we get from other organisations. We are certified which means we have the robust processes in place to keep your data 100% safe and secure. This privacy statement tells you about the type of data we collect and how we use it.
Our legal basis for marketing communications is legitimate interest. This means we only send out communications to people that we believe would be interested in Flotilla. You can email firstname.lastname@example.org to ask about the data we hold on you, make changes or ask us to stop using it.
HOW WE COLLECT DATA FROM YOU
When you give it to us DIRECTLY
You may give us your information to download one of our resources from our website, sign up to our blog or when we speak directly on the phone. During that first point of contact you will be asked if you want to opt in to our marketing communications database too so you can receive relevant marketing materials and updates. A follow up email will always be sent to confirm your subscription and you can opt out at any time.
When you give it to us INDIRECTLY
If we speak at an event, either internal or external to your organisation, the event organisers may share your contact details with us if you have given them permission to do so. When you give permission to OTHER ORGANISATIONS to share or it is available publicly
We may combine information you provide to us with information available from external sources so we get a better understanding of your business, for example your business’ website. We do this to understand how we can help your business before we communicate with you. This ensures our marketing is targeted to your business needs so we don’t waste your time. This information can also help us improve our service offering and develop new products.
The information we get from other organisations may depend on your privacy settings or the responses you give, so you should regularly check them. This information comes from the following sources:
Depending on your settings or the privacy policies for social media like Linkedin, Facebook or Twitter, you might give us permission to access information from those accounts. We will then merge this with our own customer data to get a deep understanding of your business.
Information Available Publicly
This may include information found in places such as Companies House and information that has been published in articles or newspapers.
When we collect it as you use our WEBSITE
You have the right to choose whether you want to accept these cookies. By default, your browser will accept cookies – this can be changed by amending the controls on your browser to reflect your cookie preferences. Please note, disabling cookies may prevent you from using the full range of services available on this website.
Our website uses tracking software to monitor our visitors to understand how they use it. We use software provided by Google Analytics. This software will save a cookie to your computer’s hard drive to track and monitor your engagement and use of the website, and to help identify you on future visits. It will not store, save or collect personal information.
The personal data we collect
The type and quantity of information we collect and how we use it depends on why you are providing it. If you contact us through our website forms, via a business card given at an event, on the phone or face to face, we will usually collect:
• Your name
• Your company name
• Your email address
• Your telephone number
We will mainly use your data to:
• Provide you with the services, products or information you’ve requested
• Keep a record of your relationship with us
• Ensure we know how you prefer to be contacted
• Send you direct marketing
Building profiles of our prospects and targeting communications
We use profiling techniques to ensure communications are relevant, timely and to provide an improved experience. Profiling also allows us to target our communications effectively so we do not contact businesses with irrelevant information. When building a profile, we may analyse geographic and other information relating to your business to better understand your needs and preferences so we can contact you with the most relevant communications. We may use additional information from third party sources when it is available. Such information is compiled using publicly available data about your business, for example addresses, corporate turnover, marketing spend over a period of time.
With your consent, either given to us direct or through our data provider, we will send you direct mail or an email to update you on our services and applicable packages.
If you wish to opt out of our communications you can email us at email@example.com.
We do not sell or share personal details to third parties for the purposes of marketing. But, if we run an event in partnership with another named organisation your details may need to be shared. We will be very clear what will happen to your data when you register so you have the option to opt out.
How we keep your data safe and who has access
Data security is of great importance to Flotilla and to protect your data we have suitable physical, electronic and managerial procedures in place to safeguard and secure data collected online. There are appropriate technical controls in place to protect your personal details. For example, our network is protected and routinely monitored. Your right to know what we know about you, make changes or ask us to stop using your data
You have a right to ask for a copy of the information we hold about you. If there are any discrepancies in the information we provide, please let us know and we will correct them.
If you would like to access your information please email us at firstname.lastname@example.org.
Changes to this Policy